While adding a program at your martial arts studio is always in the back of your mind, it is not something that you take lightly. A lot of time and money goes into marketing, recruiting, training and observing instructor(s), adjusting your schedules, and testing students’ response, among other issues. That being said, it is hard to deny that BJJ (Brazilian Jiu Jitsu) is “all the rage” right now. Wouldn’t it be worth your while to investigating an add-on Brazilian Jiu Jitsu program?
There are several BJJ Associations around the United States today, and many of them would love to help you test the waters and determine whether there is sufficient interest in your studio (and the surrounding community) to start an add-on BJJ program at your studio. A great way to do this is to put on a Brazilian Jiu Jitsu seminar at your site, and decide after seeing your students’ response. The BJJ Association you are considering joining should help you to plan and promote such a seminar, and should allow you to reserve your decision about joining until after you see the response you get. And when conducted properly, this seminar should not cost you any money; in fact, it should actually be a money maker for you. When this seminar is promoted and conducted properly, you will get a very good idea of the interest level among your students and prospects for your new Brazilian Jiu Jitsu program.
Once you decide to move forward, your Brazilian Jiu Jitsu Association should work with you to provide direction and support for you and your instructor(s), for as long as you remain a member, and should provide you with a plan to train and certify your instructors to meet the Association guidelines. In some cases, your Association can even supply a qualified Brazilian Jiu Jitsu instructor to teach for you. The next step is to decide how Brazilian Jiu Jitsu best fits into your studio schedule. Obviously, the speed at which your students achieve belt promotions is determined by how many classes you offer (and the students attend) per week, which must be balanced against (a) how many Brazilian Jiu Jitsu classes you are capable of supporting, and (b) how many Brazilian Jiu Jitsu classes you want to make available each week. Do you want to offer a kid’s program as well as an adult program? If you want to teach kids, be sure your Brazilian Jiu Jitsu Association can satisfy all of your concerns about teaching Brazilian Jiu Jitsu to kids. Whatever your situation, your partner BJJ Association should work with you to provide a customized plan that meets your needs and satisfies all of your concerns.
Depending on your geographic location and the nearby competition, you can determine the price to charge students for an add-on Jiu-Jitsu program. Add-on programs are typically priced between $25 and $50 per month for 1 class per week, and $125 to $175 per month for a “full blown” Brazilian Jiu Jitsu program offering 4 or more classes per week. To maintain momentum once your Brazilian Jiu Jitsu program gets started, it is important to hold regular belt promotion ceremonies (i.e. on a quarterly basis) and one or more Brazilian Jiu Jitsu seminars at your studio each year. The seminars should be led by Brazilian Jiu Jitsu champions with strong teaching skills, and your Association should be able to provide (or help you to procure) the right leaders for this. Most importantly, you should also look for an Association that shares your values and has a teaching philosophy that is compatible with yours.
In summary, the best way to add on a BJJ program at your studio is to work with a BJJ Association that you are comfortable with, and that will insure consistency of your program over time. This will be accomplished with adequate and ongoing training, direction and support for you and your instructor(s), along with a customized curriculum that works for you. By working closely together, you and your Brazilian Jiu Jitsu Association should be able to develop a win-win situation – where the result is a successful and sustainable add-on Brazilian Jiu Jitsu program at your studio.